01 — Product design · 2024
WiseVisit.
A thoughtful visitor experience for people who want to feel oriented, welcomed, and in the know.
Project snapshot
A better first five minutes.
WiseVisit helps guests navigate a new place without the friction of searching, guessing, or asking the same question twice. I shaped the product language, core flows, and responsive UI from first sketch to launch.
Role
Lead designer
Type
Web platform
Scope
End-to-end
02 — The challenge
Useful should feel effortless.
Visitors arrived with a goal, not a desire to learn another interface. The challenge was to make a wide set of services feel discoverable without becoming noisy.
03 — The process
From questions to a system.
01 ResearchListen closely
02 FlowsMap intent
03 WireframesFind rhythm
04 UI DesignMake it clear
05 PrototypeMake it real
06 TestLearn again
07 LaunchKeep listening
04 — Responsive design
One system,
three rhythms.
09 — Results
Less searching.
More arriving.
The new experience gave teams a calmer way to guide people and gave guests a clearer path to the moments they came for.
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